Macmillan CEO John Sargent issued a brief statement Tuesday outlining his company's plans for releasing e-book editions of its frontlist titles. Macmillan will publish its bestsellers in several ways next year, Sargent said.
"Some bestsellers will be enhanced with additional content and priced to reflect their increased value to the consumer," Sargent explained. "These will be published at the same time as the hardcover and will be available for three months as special editions. We will publish other bestsellers, without enhancements, several months after the hardcover release. We will adjust the number of special edition bestsellers we publish based on the market response. Working with our authors, we will continue to experiment with new models going forward."
Macmillan to Use Multi-Prong Approach to E-Book Release Dates
Dec 16, 2009