The Random House Publishing Group announced today it will launch free customized iPhone applications connecting bestselling authors to fans using mobile technology. It is working with iPhone app creation platform Mobile Roadie, using an author-focused variation of Mobile Roadie’s app creator that currently supports apps by musicians including Brad Paisley and Alice in Chains. Releasing today are apps for authors Steve Berry, Sophie Kinsella, and Karen Marie Moning.
The apps will let fans preview books, access bonus content, interact with other fans, check upcoming author appearances, listen to audiobook clips, and watch author videos and book trailers. Matt Schwartz, director of digital strategy for the Random House Publishing Group, said, “Mobile Roadie’s powerful and flexible technology offers a great opportunity for readers to access a world of content about their favorite authors instantaneously, wherever they are.”
