Another publisher has entered the chapter-selling business.McGraw-Hill professional announced this morning that it has begun sellingchapters from a variety of its books in a program it is calling Select:eChapters in an Instant. Select's collection contains more than 750chapters pulled from MHP's business and investing and business processmanagement (Six Sigma) categories. MHP will be sell the chapters through avariety of e-reading devices including the Kindle, Nook, and iPhone, as well asother vehicles serving libraries and institutional markets, and can also bepurchased at MHP's site: www.mhprofessional.com/echapters.
The move to e-chapters "gives us more depth inthe digital distribution area," noted Philip Ruppel, president of MHP, whonoted that MHP has been selling e-books and other digital products for a numberof years. The chapters are priced between $6.95 and $9.95. Ruppel views thee-chapter price as extremely fair, observing that the content is expensive tocompile and is aimed at a target audience that is willing to pay for criticalinformation that may give them a competitive advantage. Among the works fromwhich the chapters are drawn are Security Analysis by Benjamin Grahamand David Dodd, When Markets Collide by Mohamed El-Erian, The SixSigma Way by Peter Pande, Robert P. Neuman, and Roland R. Cavanagh, and LeanSix Sigma by Michael George. Ruppel said MHP is considering offeringe-chapters in some of its other areas, such as engineering and architecture.
