By the end of this month, Macmillan will publish some of its frontlist catalogs on the Web via Edelweiss, Above the Treeline's interactive publisher catalog system. The publisher will pilot selected imprints--including Henry Holt adult, Picador, St. Martin's Griffin and Roaring Brook Press--for the fall 2010 selling season, and will expand to additional imprints in 2011.
With the addition of Macmillan's frontlist titles, Edelweiss' web-based publisher catalogs will encompass more than 50,000 titles across 750 imprints from over 27 publishers.
Alison Lazarus, president of sales for Macmillan, said, "We are very excited to be working with Edelweiss to publish our first digital online catalogs. The Edelweiss platform is impressive; we like how robust and user-friendly it is."
