Thomas Nelson will open Thomas Nelson Mexico, a wholly owned division based in Mexico City, on August 1, giving the company the opportunity to market, distribute and sell its titles locally.
Thomas Nelson Mexico will employ a local sales team focused on selling to distributors, bookstores and ministries and supporting them with marketing. Grupo Nelson v-p and publisher Larry Downs will oversee the company. Roberto Rivas will serve as general director in the Mexico City office and will lead a team of marketing and sales associates.
The office, initally five people, will focus mainly on books in Spanish to better serve the local market, distributing the entire catalog of Thomas Nelson Spanish Division, Grupo Nelson, though titles in English will also be distributed based on local demand. The company also has plans to expand beyond sales and marketing, looking to publish local authors, as well.
“With the creation of Thomas Nelson Mexico, Roberto and his team are positioned and ready to better support distributors, local retailers and the flourishing Christian community,” said Mark Schoenwald, president and CEO of Thomas Nelson. “And Thomas Nelson can capitalize on a market that is ripe for growth.”
