Running Press has formed a joint publishing program with Comedy Central to build on the cable network's brands. Titles within the program will focus on both new material from comedians as well as existing series/franchises within the brand. The first title will be a holiday-themed book from Dennis Leary and will be published in October 2012 to tie-in with a TV special on the network. The contract runs through 2016 and Running Press looks to publish two to three titles per season.
Running Press publisher Christopher Navratil said, ““This new relationship is the perfect fit for our list, humor is one of our core categories and being able to tap into Comedy Central’s talent and marketing will offer us a fantastic opportunity to publish a wide variety of branded titles in multiple formats.”
Under the agreement, Running Press expects to take advantage of Comedy Central’s marketing efforts for the brand, including on-air, digital media, mobile, video on demand, consumer products, live tours, and retail integration.
