Bowker has merged the U.S.-based PubTrack Consumer brand with U.K.-based Book Marketing Limited (BML) under a new global brand named Bowker Market Research. Jo Henry has been named director of BMR, reporting to Kelly Gallagher, v-p of the division. Products and services coming together under BMR are the newly merged U.S. and U.K. consumer research products, industry statistics, U.K.’s Book Marketing Society, and U.S. bibliographic statistics.
Henry has been leading BML since 1996 and led its integration into Bowker after its acquisition in 2009.
