In the past 24 hours, The Loyalty Leap: Turning Customer Information into Customer Intimacy (Portfolio) by Bryan Pearson has gone from #810,597 to #4 on the Amazon bestseller list, placing it behind only the Fifty Shades trilogy. Pearson is the president and CEO of LoyaltyOne Inc., a global provider of loyalty strategies. Published on May 10, Loyalty Leap's Amazon jump was attributed to email blasts from Pearson to his network.