On the morning of May 16, Brendon Burchard's The Charge: Activating the 10 Drives That Make You Feel Alive, was ahead of every single book except for Fifty Shades of Grey. Burchard's book, released May 15 from Free Press, went to #2 from #5,242, largely helped by Burchard's offer on his Web site to give "free training on the high-performance secrets of multi-millionaires" if you send in your receipt. The Kindle edition is not seeing the same success, and is currently #1,736.