The names at the top of Amazon's Kindle Singles page are familiar to anyone who's looked at any bestseller list in the last few years, showing that well-known names like Baldacci and DeMille are publishing on the digital short platform, too, and that they may even have an advantage. As of the morning of May 17, only two e-shorts in the top 10 were published by Amazon Digital Services; the rest were from publishers like William Morrow, Knopf, and Grand Central.

Amazon's top 10 Kindle Singles (May 17):

1. "The Book Case" by Nelson DeMille (Thomas & Mercer)

2. "Snatched" by Karin Slaughter (Random House Digital)

3. "Throttle" by Joe Hill and Stephen King (William Morrow)

4. "Lifeboat No. 8: An Untold Tale of Love, Loss, and Surviving the Titanic" by Elizabeth Kaye (Byliner)

5. "Beyond Outrage: What has gone wrong with our economy and our democracy, and how to fix them" by Robert B. Reich (Knopf)

6. "The Trunk Key" by Carolyn Nash (Amazon Digital Services)

7. "An Unexpected Twist" by Andy Borowitz (Amazon Digital Services)

8. "No Time Left" by David Baldacci (Grand Central)

9. "Second Son" by Lee Child (Delacorte)

10. "Mile 81" by Stephen King (Scribner)