Rodale, the media company and publisher home to such magazines as Men's Health and Prevention along with the Rodale Books division, is considering a sale.
The health and wellness–focused company, which is based in Emmaus, Penn., announced the news in a statement Wednesday, which notes that while the publisher's board of directors has yet to decide upon a sale with any finality, "strategic alternatives may include, but are not limited to, the sale of the company as a whole [or] the sale of select properties or groups of properties or individual businesses."
A third alternative, the company stated, was to simply continue as is, and noted that there is no guarantee that any transaction will occur. The company is using Allen & Company as its financial adviser.
“For over 70 years, Rodale has inspired exceptional customer loyalty through its uncompromising commitment to the creation of health and wellness content with a purpose,” CEO Maria Rodale said in a statement. “We believe that Rodale’s brands can continue to expand and deepen their connectivity with consumers across all platforms through targeted investment and expertise in leading edge technology, brand-building, and commercialization."
The news comes less than a year after Rodale Books announced plans to launch a new imprint, Rodale Kids, which is due to publish its first books this fall. Rodale Books has specialized in publishing health and wellness books including Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, Starbucks CEO Howard Schultz’s Onward, and Dave Asprey’s The Bulletproof Diet,
Perhaps its best-known title is former vice president Al Gore’s climate change manifesto An Inconvenient Truth; a sequel is slated to publish this year.
