Eighty-three years ago, we reported on Robert de Graff’s plan to meet the “pent-up demand” for “good books” at “low prices,” which involved borrowing a revolutionary idea from England: publishing paperback editions of bestselling titles for 25¢ each. To implement his plan, de Graff formed Pocket Books.
From the Archives: May 27, 1939 by Publishers Weekly on Scribd
For the complete article in the Publishers Weekly archive, go to publishersweekly.com/may-27-1939.
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