Penguin Random House has unveiled its new global corporate logo, which combines the PRH wordmark with the Penguin icon.
The iconic penguin will be incorporated into PRH's corporate business service logos, such as for its library marketing, specialty retail, education, and speakers bureau services, as well as its social media accounts. The icon is now the profile picture on PRH's official Facebook, Instagram, and TikTok accounts.
Most PRH territories around the world—including PRH Canada, PRH Grupo Editorial, PRH India, PRH South Africa, and PRH UK—already include the Penguin icon in their logos. All branding for PRH's divisions and imprints, including logos, lockups, and visuals, will remain the same.
"Brands matter today more than ever, and while our authors and imprints will always be at the heart of our business, the Penguin Random House brand and our mission to create books for everyone are what inspire and unite us," said PRH CEO Nihar Malaviya, in a statement. "The stronger our brand, the more deeply we can connect with our readers.”
