HarperCollins has formed HarperPop, a new imprint focused on publishing trend-driven titles for both adults and children. According to the company announcement, HarperPop “will partner with high-profile brands and personalities to craft unique books for their fans and communities.”
First titles are due out by March, and HC expects to publish 25 titles a year under the new imprint. HarperPop will be overseen by executives from both HarperCollins Children’s Books and the Morrow Group’s Dey Street Books imprint: Dave Linker, HCCB editorial director, and Erica Sussman, HCCB VP and publisher, will work with Carrie Thornton, SVP and publisher of Dey Street.
Noting that HC has long published books based on hot trends, Liate Stehlik, president and publisher of HCCB and Morrow, said that having new books devoted to pop culture in one place made sense. (In 2023, Morrow and HCCB were combined under Stehlik and the integrated marketing, marketing design, and rights teams at Morrow and HCCB were merged.) “Consolidating the creative energy and marketing expertise of the Children’s and Morrow teams in one place will help us better reach—and tap into the passions of—the readers who will devour these books and bring them to a wide and engaged audience,” Stehlik said in a statement.
HarperPop will feature bestselling backlist titles and new launches from such brands as Dungeon & Dragons, Elf on a Shelf, FGTeeV, My Little Pony, The Simpsons, Emily the Strange, Squishmallows, and YouTuber Jacob Geller, as well as a series with gaming company Bethesda, creators of Doom, Fallout, and the Elder Scrolls series.
