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New Square Fish Program Packs Double Punch

By Sally Lodge | 10/01/2009 @ 04:15PM

This month Square Fish is debuting its Flip Me paperback line, which presents two back-to-back, flip-over chapter books by one author in a single volume. The program draws from the backlists of Macmillan Children’s Publishing Group’s four imprints. A practical concern provided the inspiration, explains Jean Feiwel, senior v-p and director of Macmillan Children’s Publishing Group, who informally refers to the Flip Me line as "Square Fish Squared."
A Pooh Party: Eeyore, Piglet and Pooh Return

By Karen Springen | 09/17/2009 @ 07:35PM

“Promise me you’ll never forget me because if I thought you would I’d never leave.” --Christopher Robin

But will those who have never forgotten A.A. Milne’s Winnie-the-Pooh and The House on Pooh Corner be pleased with the first authorized sequel in 80 years? Dutton will find out on October 5, when it releases 300,000 copies of Return to the Hundred Acre Wood.
Agencies Deepen Commitment to Publicity

by Rachel Deahl | 09/14/2009 @ 06:00AM

In an era when cutbacks have driven publishers to shrink already small publicity and marketing teams, a handful of literary agencies have hired full-time staffers to work on what was traditionally publisher-only domain. What's striking about the agencies that are hiring in-house publicists is that many are small, boutique firms.
Penguin Young Readers Shares Its New Point of View

By Sally Lodge | 09/10/2009 @ 07:05PM

Five backlist novels and two new titles are featured in Point of View, a fall marketing initiative from Penguin Young Readers Group. The campaign, which focuses on literary books with strong, somewhat challenging themes, entails consumer and trade components and aims to connect readers who embraced such novels as Thirteen Reasons Why by Jay Asher and Wintergirls by Laurie Halse Anderson to new books with a similar appeal.
Levin’s Untraditional Book Trailer

By Lynn Andriani | 09/08/2009 @ 01:39PM

A trailer for God, the Universe and Where I Fit In: A Psychic's Reflections on Figuring Out the Rest of Your Life (HCI) by Laurie Ann Levin, wife of former AOL Time Warner CEO Gerald Levin, is making the rounds on YouTube—and seems to be standing out from the pack of more traditional book trailers.
One ‘Fantaskey’ Wedding

By Sara Antill | 08/27/2009 @ 06:30PM

This week, author Beth Fantaskey sent out wedding invitations. Surprising, since she is, in fact, already married. However, the invitations aren’t for her—they are for the two main characters in her debut novel, Jessica’s Guide to Dating on the Dark Side, published by Harcourt this past February. The invitations are just the first step in a new promotion featured on Fantaskey’s Web site.
A Month-Long Birthday Celebration for Roald Dahl

By Sally Lodge | 08/27/2009 @ 04:30PM

Penguin Young Readers Group is gearing up to celebrate Roald Dahl Month in September, marking the author’s 93rd birthday and heralding the forthcoming Twentieth Century Fox film based on Dahl’s Fantastic Mr. Fox, slated for release on November 13. The publisher will issue three tie-ins to this stop-motion movie. which features the voices of George Clooney, Meryl Streep, Jason Schwartzman, Bill Murray and Owen Wilson.
Books for Grownups: October 2008

| 10/21/2008 @ 12:00AM

From PW and AARP, here are 15 books to keep boomers warm as the leaves and the temperature falls, including novels about Led Zeppelin and time travel, two nonfiction books with "Shadow "in the title, and how-to books that will help you with migraines and your personal brand. Read on!
Books for Grownups: April 2008

| 04/15/2008 @ 12:00AM

PW and AARP have teamed up again to bring you a list of Spring books just for baby boomers. From Peter Carey's new novel to fictional and nonfictional accounts of the Kenney's to a guide to not looking old, there's lots here to read as you say goodbye to winter.
Bestselling Books of the Year, 1996-2007

| 03/24/2008 @ 06:00AM

More than a decade worth of PW's bestselling books of the year (the top 15 fiction and 15 nonfiction bestselling hardcovers) from 1996 to 2007.
September Comics Bestsellers

By Calvin Reid | 09/04/2007 @ 11:03AM

Bleach Vol. 20 moves into the #1 slot, while Laurell K. Hamilton’s Anita Baker hardcover (at #5) returns to the list for the second month and DC’s 52 is at #11.
What Boomers Want: Books for Grownups

| 04/24/2007 @ 05:00PM

PW and AARP are working together to produce bi-monthly lists of great books that appeal to baby boomers. From Christopher Buckley's new novel Boomsday to This Is Your Brain On Music, there's something here for everyone.
Expanded International Bestseller Lists

| 04/15/2007 @ 09:01AM

A book of overheard conversations in Sweden, and Milan Kundera's most famous novel were among the top sellers in Europe last month.

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