Publishers Weekly has teamed up with the social reading community Wattpad to offer additional marketing opportunities for self-published authors who sign up for PW Select, PW's new program that will review at least 25 self-published authors on a quarterly basis. Authors who register for PW Select can create a Wattpad account, enabling them to take advantage of Wattpad's mobile and Web presence. Up to five authors will also be featured on the Wattpad homepage and prominently on all mobile apps, and all PW Select titles will be added to a new PW Select Book Club on the site.
"In the last six months Wattpad has seen an explosion in the numbers of self-published authors looking for a platform to connect with readers and gain feedback on their work” said Allen Lau, CEO and co-founder of Wattpad. “As self-publishing continues to gain momentum as a popular alternative to traditional publishing, authors require equally high-profile and effective ways to promote their work. Wattpad is a targeted reading community that bridges the gap between self-publishers and readers.”
The first PW self-publishing announcement issue featuring PW Select titles will be published December 21. A registeration fee of $149 includes a comprehensive listing in the issue and gives authors the chance to get a review in the same issue.
