Random House Publisher Services has launched a marketing service for its clients, offering a range of online options for publishers seeking to increase both physical and digital book sales.
Clients can focus on specific frontlist titles or broader backlist campaigns. Jay Sones, who was most recently manager of digital and paperback marketing at Crown, will move to RHPS as the senior online marketing manager in charge of the program. Services include marketing strategy development, online advertising campaigns, online media tours with authors, consultation on backlist opportunities online, and single-title campaigns for key frontlist titles.
Sones said clients’ initial response has been “beyond our expectations. We have already signed up several clients, and have campaigns in place with National Geographic Books and Beacon Press, with others to follow shortly.”
