While Christian booksellers and their association, CBA, continue to struggle in the face of tough general-market competition and trade show troubles, there were some encouraging signs at the recent International Christian Retail Show. Attendance was up, as was international participation, and while stores continue to go out of business CBA also gained some new members in the past year. Despite the challenges, hopeful prospective retailers still follow their hearts into the business, and, like all booksellers, clearly for love and not (just) money. Bookstores don’t sell products—they sell ideas and they serve communities, and I’m thankful there are still brave people who enter the fray.