On the cusp of 2012, a primary preoccupation in the book business continues to be the impact of e-books. After the AAP earlier this month reported more skyrocketing sales, predictions abound and questions remain about what this will mean for publishers and booksellers alike. Now Christian retailers are offering e-books on their Web sites, but the fact that these stores carry such a wide range of products—not only books, but also gifts, décor, apparel, and other “lifestyle” items—may make the effect of e-book sales less significant than for other booksellers. There’s plenty of room for speculation and less for solid projections. For now and the foreseeable future, the digital frontier remains the wild, wild West.