The website, as well as Twitter and Facebook pages, have been launched for World Book Night in the U.S. World Book Night itself will take place on April 23, 2012 in the UK and US, with thousands of volunteers going out into their communities to give away special World Book Night free paperbacks.
“This is a soft launch, with much more to come,” executive director Carl Lennertz said. “With the U.K.’s ongoing support, we adapted their website template to our needs. We especially wanted to highlight links to all of our sponsors, and we will soon have downloadable bookseller and library promotional materials, as well as, of course, news of the book picks and the book giver registration process starting in December.”
The Twitter and Facebook pages are being developed and maintained by students in New York University's Master of Science in Publishing program. Graduate students Erin Cox, Laura Flavin, Melodie George, Lavanya Narasimhan, Alicia Olivares, Laura Peraza and Hannah Werthan are managing the online campaigns.
The website is: www.worldbooknight.com
The Twitter page can be found at: http://twitter.com/wbnamerica
The Facebook page can be found at: http://www.facebook.com/worldbooknightusa
