A month after World Book Night U.S.'s big day, follow-up survey numbers have been released using Constant Contact. The survey found that , book givers rated their World Book Night experience at a 95% satisfaction level, with 97% of respondents saying they’d be givers next year and enthusiastically tell others to try WBN in 2013. Additionally, a just-completed Cision media survey found local print stories totaling more than 7.1 million readers and local TV with a combined 1.2 million viewers.
Carl Lennertz, executive director of World Book Night U.S., said: “I am thrilled with the positive response, and the survey results are proof that it was all well worth it. This feedback tells us that the giver box shipping went extremely well, thanks to Ingram and UPS, and that the booksellers and librarians were the campaign’s perfect ambassadors to the public. I am deeply grateful to all of them, as well as to the publishers, authors and book manufacturers.”
