Sunday, February 8
6–8 p.m.
Winter Institute Welcome Reception
The Venue, 21 North Market Street
9–11 p.m.
The Carolina Speakeasy: North Carolina Publishers Welcome
WI 10 Booksellers
Elaine’s Dueling Piano Bar
Monday, February 9
7:45 a.m.–5 p.m.
Ask ABA
Atrium landing (across from the Grand Ballroom—Vanderbilt Wing)
8:15–9:40 a.m.
Breakfast Keynote: Steven Johnson, “How We Got to Now”
Grand Ballroom—Vanderbilt Wing
10–11:15 a.m.
Bookseller-to-Bookseller Discussion Groups
Throughout the hotel
11:35 a.m.–1:35 p.m.
Rep Picks, Speed-Dating Lunch
Grand Ballroom—Vanderbilt Wing
2:15–3:15 p.m.
Afternoon Keynote: John Green, “On We Go: Some Thoughts on the Last 10 Years and the Next 10”
Heritage Ballroom—Sammons Wing
3:35–4:45 p.m.
Strategic Buying for Nonbook Inventory
Roosevelt Room—Vanderbilt Wing
LiteraryHub.com: An Organizing Principle for the Online Booklover
Taft Room—Vanderbilt Wing
Basic Bookstore Finance: An Update on the 2% Solution
Wilson Room—Vanderbilt Wing
All About Independent Bookstore Day
Heritage Ballroom A—Sammons Wing
Featured Talk: Joe Minicozzi, “Urban Planning and the Math of Smart Growth”
Heritage Ballroom C—Sammons Wing
5–6:15 p.m.
Advanced Learning Session for Owners or Managers: Creating a Winning Strategy in a Rapidly Changing World
Roosevelt Room—Vanderbilt Wing
Creating a Local Business Alliance to Benefit Your Business and Your Community
Wilson Room—Vanderbilt Wing
ABC Group Presents: Campaigning for Diversity—Expanding Your Inventory and Customer Base
Heritage Ballroom A—Sammons Wing
Roundtable Discussion for Event Managers
Heritage Ballroom B—Sammons Wing
How to Create an Effective Social Media Marketing Strategy and Track the Results
Heritage Ballroom C—Sammons Wing
Tuesday, February 10
8 a.m.–6 p.m.
Ask ABA
Atrium landing (across from the Grand Ballroom—Vanderbilt Wing)
8:30–9:45 a.m.
Breakfast Keynote: Sarah Lewis, “The Rise: Creativity, the Gift of Failure, and the Search for Mastery”
Grand Ballroom—Vanderbilt Wing
10:20–11:45 a.m.
Advanced Learning Session for Owners or Managers: Human Resources for Small Business
Roosevelt Room—Vanderbilt Wing
ABC Group Presents: Launching a Book Fair Company
Taft Room—Vanderbilt Wing
It Could Happen to You: Booksellers Confront Free Speech Emergencies
Wilson Room—Vanderbilt Wing
The Man in Room 441: A Conversation About F. Scott Fitzgerald, with Maureen Corrigan, Stewart O’Nan, and Erik Larson
Heritage Ballrooms A and B—Sammons Wing
12–2 p.m.
Rep Picks, Speed-Dating Lunch
Grand Ballroom—Vanderbilt Wing
2–2:30 p.m.
Winter Institute Galley Room, Shipping Desk
Hoover, Eisenhower & Coolidge rooms
—Vanderbilt Wing
2:30–3:30 p.m.
ABA Member Town Hall
Heritage Ballroom—Sammons Wing
4–5:15 p.m.
Advanced Learning Session for Owners or Managers: Creating a Winning Strategy in a Rapidly Changing World (repeat)
Roosevelt Room—Vanderbilt Wing
ABC Group Presents: Upselling for Kids
Taft Room—Vanderbilt Wing
Creating Stellar Customer Service
Wilson Room—Vanderbilt Wing
IndieCommerce Update and Mini-Sessions (Topics to Be Chosen by Participants)
Heritage Ballroom A—Sammons Wing
The Past ABA Presidents Report
Heritage Ballroom B—Sammons Wing
Creating a Business Plan for a Successful Future
Heritage Ballroom C—Sammons Wing
6–7:30 p.m.
Author Reception and ABFFE Silent Auction
Grand Ballroom—Vanderbilt Wing
Wednesday, February 11
8:30–9:45 a.m.
Breakfast Keynote: Azar Nafisi, “The Republic of Imagination”
Grand Ballroom—Vanderbilt Wing
10:05 a.m.–12:05 p.m.
Bookseller and Publisher Focus Groups
(Each bookseller will be assigned a table for this session)
12:25–2:25 p.m.
Books and Authors Lunch: Small and University Presses and Indies Introduce Titles
Grand Ballroom—Vanderbilt Wing
3–4:15 p.m.
Best Practices for Using Above the Treeline
Roosevelt Room—Vanderbilt Wing
Opportunities in the Textbook Market
Taft Room—Vanderbilt Wing
What You Need to Know About Crowdfunding
Wilson Room—Vanderbilt Wing
Advanced Learning Session for Owners or Managers: ABACUS Roundtables
Grand Ballroom—Vanderbilt Wing
Featured Talk: Second City Works, “How Improvisation Achieves ‘Yes, and...’ Thinking and Improves Creativity and Collaboration”
Heritage Ballrooms B, C
—Sammons Wing
4:30–5:45 p.m.
Advanced Learning Session for Owners: Succession Planning
Roosevelt Room—Vanderbilt Wing
Growing Successful Partnerships with University Presses
Taft Room—Vanderbilt Wing
ABC Group Presents: Creating Successful Book-of-the-Month Clubs and Baby Registries
Wilson—Vanderbilt Wing
How to Work with Your Bank: What You Need to Know
Heritage Ballroom A—Sammons Wing
Roundtable Discussion on POS Systems
Heritage Ballroom B—Sammons Wing
Email Marketing Options: Shelf Awareness, Ingram Sendr, Constant Contact
Heritage Ballroom C—Sammons Wing
6–7:30 p.m.
Small and University Press Authors Closing Reception
Blue Ridge Room—Vanderbilt Wing
* Note: all other events are held within the Grove Park Inn, 290 Macon Avenue.
The WI 10 logo on our cover was designed by Larry Law, e-commerce/marketing director at Anderson’s Bookshop in Naperville, Ill. ABA chose Law’s design as part of a contest held by the organization to find a unique logo for the institute’s 10th anniversary.
