The London Book Fair, scheduled for April 5-7, is now open for registration, affirming its intention to run an in person show. The fair sent an email to potential attendees announcing “Yes, we’re back,” and outlined a variety of safety protocols for potential attendees, including proof of vaccination or a negative test before entering The Olympia, where the fair takes place.
The fair has non announced any official programming, but is being launched under the motto “The story is you.” The email touted that they expect 20,000 professional attendees—down slightly, as the fair typically has about 25,000 attendees—to “reunite the publishing community” for the first time in two years. The fair was canceled outright at the last minute in 2020 and offered virtual events in 2021. “This will be a defining moment for the publishing community. We look forward to welcoming you.”
Regarding safety protocols, the fair is unclear exactly what will be required of Americans to attend. The fair notes it is requiring everyone to abide by the U.K.’s test and trace protocols and noted that “Attendees will also be asked to check-in each day via the venue NHS Test & Trace QR code. Please note neither physical lateral flow test strips nor physical vaccination cards will be accepted as a valid proof of status.” The site goes on to say that international attendees can show their equivalent of the NHS Covid Pass from their country of origin. Proof of vaccination status and test results can also be shown via the EU Digital COVID Certificate.
Sharjah is scheduled as the Market Focus country.
