Along with the Library of Congress, First Book, Screen Free Week, and Little Free Library, all of whom are cross-promoting with Children’s Book Week, Sesame Workshop is providing two promotional tools for the book awards and for Book Week. Recently, Elmo recorded a special video encouraging kids to vote. And from May 1–14, Grover’s Cute and Adorable Book of Books, a book about the joy of reading, will be available for free on EveryChildaReader.net in honor of Children’s Book Week.
Shaina Birkhead, programming and strategic partnerships director at the Children’s Book Council and Every Child a Reader, said of the partnership, “Our continued relationship with the amazing and generous people at Sesame Workshop over the years has led to some great collaborations and support of each other’s programs. We are simply over the moon to have two of our favorite Muppets celebrating with us this year!”
