B&H Expands Bible is My Best Friend Brand

Nov 09, 2016

B&H Kids is adding two new books to its award-winning The Bible is My Best Friend brand by Shelia Walsh this January: The Bible is My Best Friend Bible Storybook and Where Do I Find Jesus? 

Walsh, who has sold over 5 million copies of her books including the bestselling children’s book How to Be God’s Little Princess (Thomas Nelson, 2011), is also a singer and a featured speaker with the non-denominational Women of Faith conference. Released in Oct. 2015, the first three books in the Bible is My Best Friend brand are Meet My Best Friend, The Bible is My Best Friend Flip-Book, and The Bible Is My Best Friend Family Devotional, which won the ECPA award for Best Children’s Book and a Christian Retailing’s Best award in the Devotions category, both in 2016.

Marketing and publicity plans for the new books in the brand will include ad placement in national print and digital media, a social media promotional campaign, and a pre-sale offers from Nov. 11 to Dec. 9 that will see a free copy of The Bible is My Best Friend Flip-Book, a downloadable advent calendar, and a printable Christmas card.

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