New PRH Ad Campaign Highlights How 'Books Make Us Better'

Dec 03, 2019

Penguin Random House has collaborated with London-based studio Anyways Creative for a new advertising campaign, "Books Make Us Better," meant to drive holiday book sales. The campaign, which launched on November 18, includes a dedicated book recommendation website, shareable social media GIFs, and advertising throughout New York subway stations.

On the campaign’s website, the user selects the recipient of a book and pairs the book recipient with a particular habit, interest, or personality type to generate book recommendations from a curated list of Penguin Random House titles. Click here for more information.

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