State of Christian Retail Report Reveals Trends

Feb 12, 2020

Marketing and media company the Parable Group released findings that illustrate a sunny outlook on Christian retailing in 2020. The report analyzed $66 million in sales and survey results from retailers and publishers. (As previously reported, there are over 1,800 Christian retail locations in the U.S.).

Some takeaways from the report include:

  • Books and Bibles remain leading sellers in the Christian retail market.
  • Cards and church supplies sales increased from 2018-2019.
  • Leading authors, according to market share, are Jonathan Cahn in fiction and Sarah Young in nonfiction.
  • Trending categories include self-help and home-improvement.

The report also encourages retailers to consider expanding their inventory to include titles with no faith content, and features a list of such titles. Among them are children's authors Eric Carle, Dr. Seuss, and Sandra Boynton, as well as adult nonfiction authors Ree Drummond and Marie Kondo. 

To read the full report, click here. 

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