ABA Launches Buy Early Marketing Campaign

Sep 24, 2020

The American Booksellers Association has launched a new marketing campaign to entice readers to shop early for the holidays. The messaging reads "October is the new December," with the call to action, "buy early, buy local." 

The ABA's Bookselling This Week noted: "Shopping early is important this year due to the high demand for books, the potential for supply chain disruptions and delayed inventory shipments, and the need to help bookstores and other small businesses make it through the end of the year."

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Forgot Password

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here.

New to PW? To set up immediate access, click here.

NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.

To subscribe: click here.