PRH Offers End-of-Year Promos to Indie Stores
Penguin Random House is rolling out two promotions for independent bookstores aimed to help support sales through the final months of the year.
The first program encourages indie bookstores to promote select titles from PRH's “Books Give More" marketing campaign, which will be presented on social media and elsewhere. In return, booksellers will receive a marketing credit based on their 2019 sales.
The second program is PRH's evolution of traditional event coop for 2020. Dubbed VESPER, the Virtual Events Support Program, it will cover all divisions of PRH.
“Author events at independent bookstores are a crucial component of some of our most successful book launches,” said Jaci Updike, president of sales at Penguin Random House U.S. “We have seen firsthand how labor-intensive it is to mount a successful virtual event. We hope VESPER helps stores engage with their communities in new ways, as we all learn together how to connect our authors more closely with readers in the virtual space.”
Stores can learn more about the program from their PRH sales rep.
