Reed Exhibitions Becomes RX, Commits to Digital

Jun 06, 2021

Reed Exhibitions, which runs the London Book Fair and previously ran BookExpo America, has rebranded as RX and indicated that they are making a deeper commitment to digital and hybrid events. “The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy," Hugh Jones, RX CEO, said. "These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination."

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