Kate Travers Joins HBG as ED of Commerce and D2C

Feb 03, 2022

Kate Travers, executive director of digital operations at Workman Publishing, will join Hachette Book Group's marketing strategy team in the newly created role of executive director of e-commerce and direct-to-consumer business on February 7. Travers's new position comes as HBG integrates the workforce at Workman, which it purchased last year.

At Workman, Travers helped revitalize Workman’s calendar business through direct-to-consumer marketing and sales strategies on pageaday.com.  All other members of the Workman digital operations team will also move to the HBG Information Technology team.

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