Target Audience Insights Plans Webinar for Publishers, Acquisition Editors

Mar 15, 2022

On March 16, TAI will host a live webinar series in partnership with Kevin Anderson & Associates, featuring publishers, authors, editors, and service providers sharing what they have learned about the power of reader insights within their book development process. It will explore:

  • How publishers are currently using—or not using—data to improve their decision-making from acquisitions to marketing and metadata.
  • How audience insights can be used to assess book concept interest and proposal potential to improve acquisition decisions and catalog ROI.
  • How the voice of the reader can be brought into the substantive editing process.
  • How critical title, cover design, and marketing metadata decisions can be enhanced with target reader testing.

Registration for the webinar, which will also be made available on-demand, is available at www.targetaudienceinsights.com/data-infused-publishing.

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Forgot Password

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here.

New to PW? To set up immediate access, click here.

NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.

To subscribe: click here.