Penzler Adds More Titles to Open Road

Penzler Publishers has moved titles in its Scarlet and American Mystery Classics imprints into Open Road’s Integrated Media’s Ignition program.

The new titles from the mystery publisher’s two imprints will join titles from MysteriousPress.com as part of Open Road’s e-book marketing program. The new additions brings the number of e-books from Penzler Publishing that are being marketed by Open Road to about 2,000. 

“Speaking as a bookseller as well as a publisher, it’s clear that Open Road’s e-book marketing technology drives sales increases not only for e-books, but for the corresponding print editions as well,” said Penzler Publishers CEO Otto Penzler.

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