Insight Editions Updates Logo and Corporate Identity

May 16, 2023

Licensed entertainment publisher Insight Editions, which went from book packager to full-service publisher in 2002, has launched an updated corporate identity system developed by Outfit Branding & Design. IE’s new logo incorporates the abstract eye motif of the earlier logo, while a slogan, “Crafting the Extraordinary,” emphasizes the publisher’s focus on brands, creators, and fandoms including Star Wars, Disney, Harry Potter, and Dune. 

IE licenses content from Stephen Spielberg, Guillermo del Toro, and James Cameron, and has partnerships ranging from the Jane Goodall Institute to Roots of Peace. Over the past two years, IE reorganized its corporate structure and made senior-level hires, added the imprints New Regency Publishing and Reinhart Pop-Up Studio, and opened a London office. 

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