Audible to Recommend Audiobooks Based on Prime Video Activity

May 01, 2024

Audible will begin testing a new feature that recommends audiobook titles based on users' Prime Video viewing activity. The Audible discovery page will soon include a "Based on what you watched recently on Prime Video" recommendation carousel. Audible and Prime Video are both owned by Amazon.

Audible regularly tracks audiobook listenership following the release of relevant film and television adaptations on Prime Video, with the company recently releasing the following data: 

  • In the two weeks after Reacher premiered in 2022, average daily listening minutes for Lee Child’s catalog of titles on Audible grew by nearly 80%.
  • In the two weeks after The Summer I Turned Pretty premiered, average daily listening minutes for Jenny Han’s catalog grew by more than 10x.
  • After Daisy Jones & The Six debuted last March, average daily listening minutes of the audiobook rose by more than 2.5x.
  • After Red, White and Royal Blue debuted last August, average daily listening minutes of the audiobook rose by more than 4.3x.

“There is a natural synergy between TV, movies and books, and we see that clearly in how our customers engage with content on Audible,” said Andy Tsao, chief product and analytics officer at Audible, in a statement. 

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