Bertelsmann Releases Study on AI in the Media World
May 21, 2024
Bertelsmann has partnered with Enders Analysis and Arthur D. Little to publish a new report, "State of Play: Exploring Generative AI’s Transformative Effects on the Media & Entertainment." The report examines examples of how AI is already in use and analyzes different models and their potential impact on particular businesses, including book publishing.
In book publishing, the report looks at the details behind Penguin Random House's BookBoost, a proprietary platform that leverages first-party data, automation, machine learning, and AI to fully automate the process for Facebook and Instagram advertising. In addition, the study identifies three areas where AI will make or has made, an early appearance:
- Content Creation: Generative AI aids publishers in content creation, particularly in writing assistance, and has promise for emerging areas such as interactive storytelling, the report found. Publishers including Hachette, HarperCollins, and Macmillan Education are partnering with such technology providers as OpenAI, Jasper, and Google.
- Content Editing/Adaptation: Copy editing is a clear candidate for generative AI efficiencies, which is increasingly used for content adaptation, such as in the translation process, or turning books into audiobooks using synthetic voice narration.
- Sales and Marketing: Emerging use cases include automated sales chatbots and content tagging. Penguin Random House is assessing new forms of marketing copy and design.
