Comic-Con Extends San Diego Contract By a Year

With the 2024 San Diego Comic-Con International just days away, the San Diego Tribune reports that Comic-Con organizers have struck a deal to stay in San Diego through 2026, but concerns over soaring hotel prices still cloud the show’s long-term future in the city.

According to the Tribune, David Glanzer, chief communications and strategy officer for Comic-Con, confirmed the one-year extension to remain in San Diego, but said show organizers are still “far below where we would want to be on our hotel rooms." San Diego Comic-Con is San Diego’s biggest convention, drawing more than 135,000 attendees.

“We’ve said this a million times, we don’t want to leave but if it gets to a point where it’s too expensive for people to stay here, we’d have to look into that,” Glanzer told reporters. “As much as we wouldn’t want to leave, never say never.”

As PW reported, this year's show, set to run July 24–28 at the San Diego Convention Center, is being heralded as a true comeback. "After a cautious post-pandemic reopening, last summer’s WGA and SAG strikes meant the famed parade of celebrities sat it out. The hope and hype for comics fans is that this year’s event will be a return to SDCC’s trademark splendor," PW reported.

Check out PW's 2024 full San Diego Comic-Con preview here.