Andrea Rosen to Join HBG as VP of Special Markets
Andrea Rosen will join Hachette Book Group as VP of special markets, effective July 29. She will report to Lauren Monaco, EVP and group sales director at HBG. Reporting to Rosen will be Adelia Kalvyas, Jenny Mandel, Sharon Huerta and the entire special markets team.
Rosen's appointment comes on the heels of HBG's revamping of its sales department under Monaco, an effort that in May eliminated two positions, including two VP roles, and reenvisioned others. A further reorganization of HBG, which involved layoffs at Workman and the folding of several imprints into Grand Central Publishing, among other major changes, was announced last week.
Rosen most recently served as VP of sales strategy and account planning at Disney Publishing Worldwide. Prior to that, she spent 19 years at HarperCollins, where she served as SVP of special markets. At HarperCollins, she cultivated relationships with such partners as Sun-Maid Raisins, McDonalds, Saks Fifth Avenue, and the Radio City Rockettes, and helped drive custom products for key brands.\ Prior to that, she worked at Random House and Workman.
