Alexandra Primiani Promoted to Publicity Director at Avid Reader
Alexandra Primiani has been promoted to publicity director at Avid Reader Press.
Primiani has been with Avid Reader since its launch in 2018 and has spearheaded campaigns for such titles as Patricia Engel’s Infinite Country, Ezra Klein’s Why We’re Polarized, Michaeleen Doucleff’s Hunt, Gather, Parent, Frank Bruni’s The Beauty of Dusk, Andy Borowitz’s Profiles in Ignorance, Julia Boorstin’s When Women Lead, Adrienne Brodeur’s Little Monsters, Rupert Holmes’s Murder Your Employer, Yael van der Wouden’s The Safekeep, David Yeager’s 10 to 25, and Kaliane Bradley’s The Ministry of Time.
Primiani and senior director of publicity Dave Kass, who oversee the publicity department together, will continue to report directly to Avid Reader VP and copublisher Jofie Ferrari-Adler.
