Atria Nabs Memoir by Travel Vlogger Noraly Schoenmaker

Yaniv Soha at Atria has acquired North American rights to Free Ride: Heartbreak, Courage, and the 20,000-Mile Motorcycle Journey That Changed My Life by Noraly Schoenmaker, the creator behind the popular YouTube channel Itchy Boots. The deal was brokered by Abigail Koons and Ben Kaslow-Zieve at Park & Fine Literary and Media on behalf of Luitingh-Sijthoff in the Netherlands, with Hannah Frankel set to co-edit with Soha. The book, per Atria, is “an inspiring memoir of a woman in her thirties who, in a moment of personal crisis, embarked on an epic, transcontinental motorcycle ride—and along the way found a new sense of purpose.” It will be published on June 3, 2025.

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