HarperCollins Announces New Marketing Appointments
HarperCollins has announced two new marketing appointments.
Katie Tull has been promoted to director of integrated marketing and analytics for the Morrow Group and HarperCollins Children’s. Tull was previously marketing lead for Harvest imprint, overseeing branding and social media activations for the imprint, as well as campaigns for such titles as Valerie Bertinelli's Indulge and Jake Cohen's I Could Nosh. In her new role, she will focus on data-driven marketing, as well as AI integration and education initiatives.
Additionally, Odette Fleming has joined Morrow as associate director of marketing. Fleming comes to Morrow from Penguin Random House, where she was assistant director of marketing for Harmony Books and Rodale Books. In her new role, she will oversee marketing strategy for the Harvest and Harper Wave imprints, while also working on campaigns across the Morrow division. Fleming will report to Allison Carney.
