Penguin Random House Raises #GiveaBook Campaign Level to 50,000

Dec 16, 2015

#GiveaBook, Penguin Random House’s social-media-based online campaign to promote books as gifts, and give back to children in need during the holiday season, has resulted in more than 34,500 #GiveaBook hashtags and posts registered to date. For every use of the hashtag #GiveaBook on Twitter and in posts to the GiveaBook, Penguin Random House, and Givington pages on Facebook through Thursday, December 24, Penguin Random House will donate one book to the literacy nonprofit First Book. With less than two weeks remaining in the #GiveaBook campaign, Penguin Random House has raised the donation limit from 35,000 to 50,000.

X
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
X
X
Email Address

Password

Log In Forgot Password

Premium online access is only available to PW subscribers. If you have an active subscription and need to set up or change your password, please click here.

New to PW? To set up immediate access, click here.

NOTE: If you had a previous PW subscription, click here to reactivate your immediate access. PW site license members have access to PW’s subscriber-only website content. If working at an office location and you are not "logged in", simply close and relaunch your preferred browser. For off-site access, click here. To find out more about PW’s site license subscription options, please email Mike Popalardo at: mike@nextstepsmarketing.com.

To subscribe: click here.