Zonderkidz Hires Londa Alderink as VP of Marketing
Zondervan named Londa Alderink as its new v-p of marketing for Zonderkidz and Blink YA. Zonderkidz is the children’s division for Zondervan, and Blink is a young adult imprint operating within the division.
Alderink assumes her new role after eight years with the Zondervan publishing group, most recently as a senior marketing director for Zondervan’s non-fiction trade team. She has worked on marketing campaigns with authors such as Macy Stafford, Karen Ehman, Shawn Michaels, and more.
In her new role as v-p of marketing, Alderink will lead the Zonderkidz marketing enterprise, set strategic goals, and be responsible for the execution of marketing and publicity plans that support Zonderkidz and Blink resources. She will ensure the group’s corporate objectives are met by providing oversight for promotional tactics and activities, while also nurturing relationships across the organization as well as with authors, illustrators, agents and other key stakeholders.
Alderink will be fully transitioned into her new role by February 29, 2016.
