PRH Donates 50K Books with #GiveaBook2015

Penguin Random House donated nearly 50,000 books through #GiveaBook, its social-media-based online campaign to promote books as gifts. There were nearly 50,000 uses of the hashtag #GiveaBook on Twitter and in posts to the GiveaBook, Penguin Random House, and Givington pages on Facebook, from November 16 through December 24, 2015. Each post resulted in a book donation by Penguin Random House to the literacy nonprofit First Book.

Now in its second year, #GiveaBook was created by the Penguin Random House Sales team to make books available to children in need.

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