HarperCollins Picks BookShout App for Direct E-book Sales
HarperCollins has chosen BookShout, a direct to consumer e-book platform for special sales, promotions and retail, to provide direct-to-consumer e-books sales for HarperCollins US and UK.
The BookShout app will replace the current HarperCollins Unbound app on iOS and Android. In addition to providing direct sales of HarperCollins e-books, the BookShout app will also provide in-app book discovery as well as a variety of promotional and marketing content. The BookShout app will also allow HarperCollins consumers to store their e-book purchases and allow readers to access their libraries from any web-enabled device they own.
BookShout CEO Jason Illian, said, “HarperCollins desired a technology platform that allowed them to directly reach consumers, create new sales channels, capture data, and build powerful campaigns and promotions. We look forward to serving them as they forge ahead.”
Chantal Restivo-Alessi, chief digital officer and executive v-p, international at HarperCollins, said “BookShout has built a simple and intuitive ebook solution that will enable HarperCollins to scale its direct e-book sales efforts and provide consumers with a more enjoyable reading experience.”
