PW: IDG Buying Holt's Computer Imprints

Nov 17, 1997

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IDG Buying Holt's Computer Imprints
-- 11/17/97
IDG Books Worldwide has signed a letter of intent to buy MIS: Press and M&T Books from Henry Holt, thus taking the trade publisher out of computer-book publishing and adding to IDG's market reach. Terms of the planned deal were not disclosed.
IDG, with gross annual revenues of $150 million, is regarded as the number-two computer-book publisher after Macmillan Computer Books, having enjoyed particular success throughout the world with its For Dummies series. President and publisher Steven Berkowitz called the planned acquisition a strategic move that will help "expand our marketing share in a tightening book publishing arena."

Holt president and CEO Michael Naumann said IDG would provide "the kind of publishing environment that will enable our computer trade books to thrive in an increasingly competitive market." The sale of the computer titles, along with Holt's sale of Twenty-First Century Books to Millbrook tightens Holt's focus on its trade operations.

MIS and M&T between them published about 80 titles in 1997, ranging from introductory titles to high-level programming books. IDG said it plans to expand and reposition the list for 1998.
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A version of this article appeared in the 11/17/1997 issue of Publishers Weekly under the headline: