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'Joy' to the World
Daisy Maryles, with Dick Donahue -- 12/15/97
It's a joyous, cheerful week at Scribner, which, just six weeks after publication, is celebrating the printing of the one-millionth copy of the newly revised edition (first in 20 years) of the classic Joy of Cooking by Irma S. Rombauer, Marion Rombauer Becker, and Ethan Becker. Good news, especially since the book represents a time investment of about three and a half years and a financial investment of about $5 million. Among the successful elements of the revision's launch was a nationwide essay contest -- thousands of responses so far -- plus a very popular website that has had more than 70,000 hits since pub date. Many of the essays reflect how much Joy has meant in people's daily lives. One is from a former California telephone operator who recalls taking the cookbook to work every Thanksgiving to handle desperate callers dialing "information" for help with their turkeys. Another is from an American worker in Saudi Arabia who courted and won his bride with home-cooked meatloaf and mashed potat s from Joy (many variations are offered for this popular meat-and-potat s combo).

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