Adult Trade Up in June
Category | % Change June | % Change YTD |
The adult trade segment had its best month of the year in June, with sales in the hardcover segment up 22.9% over June 2000, and sales of trade paperbacks up 20.3%. Despite the strong June, sales for the first six months of the year were down 12.8% in the hardcover segment, while sales of trade paperbacks rose 0.4%. The education segments continued to be the industry's star performers this year; elhi sales were ahead 17.8% in the January—June period and college sales rose 14.8%. Both segments had solid June gains, with sales in the college category jumping 33.6% and elhi sales increasing 20.1%. | ||
Adult Hardcover | 22.9 | -12.8 |
Adult Paperback | 20.3 | 0.4 |
Juvenile Hardcover | -18.1 | 9.2 |
Juvenile Paperback | 19.4 | 13.8 |
Audio Books | 27.6 | -6.8 |
Univ. Pr. Hardcover | 6.7 | -1.2 |
Univ. Pr. Paperback | -1.5 | -5.9 |
Mass Market Paperback | -22.3 | 3.2 |
Book Club | n/a | n/a |
Mail Order | n/a | n/a |
Professional | -1.4 | -12.4 |
College Texts | 33.6 | 14.8 |
School Texts | 20.1 | 17.8 |
(Measured in $ sales against same time periods, 2000) |