Random House Audio Publishing Group has reconfigured its adult audio publishing program into six new imprints, each with a specific focus. The imprints will be phased in beginning in late fall. By spring of 2002, all of Random House's adult audio frontlist and backlist will be published and packaged under the new imprints. Each imprint will have its own logo, graphically unifying them to Random House Audio Publishing.
Random House Audio, the largest imprint, will publish adult fiction and nonfiction. The previous imprints Random House Audiobooks and BDD Audio will be retired, and their titles published under the new name.
Random House Audio Assets will publish business audio programs, such as titles on management, finance, investment and marketing. Random House Audio Dimensions will offer self-help and spirituality titles, as well as health and wellness programs.
Random House Roads will present action/adventure and military interest titles. Random House Audio Voices will showcase author-read programs of memoirs, autobiography, poetry and humor. Random House Audio Price-less continues as the group's publishing venue for value programming.
The digital imprint, Random House Audible, will continue to republish some of its digital titles on cassette and disc.
Mary Beth Roche, v-p/director of publicity for Random House Audio Publishing, explained the restructuring by noting, "The authors we have in Random House Audiobooks and BDD Audio will be combined into one very strong publishing imprint, and we can focus on special categories that are especially well suited for audio, and then market to the audience for those categories very clearly."
There will be no changes in staff as a result of the reconfiguration, and the title count is also expected to stay about the same, Roche said. "People will continue to work on all of our titles, but they'll be focusing on them in different imprints."
