The World Education Market (WEM), whose earlier shows were held in Vancouver, Canada, will cross over to Europe next spring for the third edition, scheduled for Lisbon from May 21 to 24. Having signed up an impressive collection of market leaders in books and electronic publishing, WEM displayed the wares of over 330 publishers and other educational producers of teaching materials drawn from 27 countries, with 1,700-plus participants on hand at the 2001 meeting.
WEM's organizers, Paris-based Reed Midem, have been targeting decision makers from schools, universities, governments and international agencies, notably through a conference program co-organized by the World Bank. Next spring's talk will be held May 21, followed by the three-day floor show.
Among major players already signed up for the next show is Pearson Education International, while Britain's Pearson Broadband Education TV is increasing its space. Publishers exhibiting at the most recent WEM included, from the U.S., CTB/McGraw-Hill, Discovery Channel School, Disney Educational, the Holtzbrinck Group, Learning Forum, Pearson Education and Tivola Publishing; from the U.K., BBC Worldwide, Cambridge University Press and HarperCollins; from France, Gallimard Bayard, Hachette Multimedia and the Magnard group; from Italy, DeAgostini and Zanichelli; with Obunsha from Japan.
Lisbon's fairgrounds are sited near the heart of the city, "a vibrant cultural center which combines modern infrastructures and facilities with old world charm," in the words of WEM's director Elaine Legault. She can be contacted at Reed Midem, fax 33-1-4190-4960; or info@wemex.com
